AI built aroundyour business.

We design custom AI systems for growing companies, train your team to run them, and keep them sharp every month.

Most AI tools ask you to change how you work. We build it the other way round, around the people and tools you already have.

Customer repliesQuotesInvoicesBookingsStock alertsDaily reportsLead follow-upDocument entry

Build it. Learn it. Keep it running.

Build

Custom AI systems

Mapped to one real workflow and connected to the tools you already use. Built for your business, never from a template.

  • LINE OA
  • Gmail
  • Google Sheets
  • Your POS
Learn

Your team, fluent in it

Hands-on sessions with your own work, a playbook in Thai and English, and one person on your team who owns the system.

  • On-site sessions
  • Written playbook
  • Screen guides
Two colleagues working through a task together on their laptops
Keep

Cared for every month

We monitor every run, tune the system as your prices and products change, and report back in plain words.

  • Monitoring
  • Updates
  • Monthly report

Watch a reply desk at work.

A sample shop's system answers from its own price list and policies. Pick a question.

  1. Reads the message
  2. Finds the answer in your files
  3. Drafts the reply
  4. Sends it, or asks a person first
Kanya HomeSample shop on LINE OA
Demo
Answers come from the shop's own files.

Hand over the busywork. Keep the decisions.

Your team

Customers, decisions, and the work only people can do.

  • Answering the same questions
  • Copying orders into sheets
  • Writing every quote by hand
  • Counting stock
  • Building the daily report
  • Typing in invoices

Your system

  • Answering the same questions
  • Copying orders into sheets
  • Writing every quote by hand
  • Counting stock
  • Building the daily report
  • Typing in invoices

From first call to running system.

  1. Discover

    We sit with your team and find the task that costs the most hours.

  2. Map

    You approve a clear map of the system before anything is built.

  3. Build

    Built inside your own accounts and tested on your real past work.

  4. Launch

    Live with your team, trained hands-on in the first week.

  5. Improve

    Monthly care keeps it accurate as your business grows.

Plugs into the tools you already use.

Nothing new for your team to learn. The system works inside the apps they open every day.

An AI team for every department.

Marketing AI

Plans a month of posts in your brand voice, drafts ads, and replies to comments for you to approve.

  • Content calendar
  • Ad copy
  • Comment replies

What changes after the first month.

Sample quotes and AI-generated stock portraits for this design concept. Each is replaced with a real client quote and photo, with their permission.

A shop owner folding a knitted top into a parcel at her packing table
Sample
Customers get answers at eleven at night now, and my team starts the morning with the hard questions already summarised.
NSNattaya SrisukOwner, sample online clothing shop
Sample
Quotes used to take me an evening. Now I check a draft and press send.
KWKrit WongsakulManaging Director, sample trading company
Sample
The playbook in Thai made it easy. Our newest staff learned the system in their first week.
PRPimchanok RattanaOperations Lead, sample bakery

Built to be trusted.

  • You own it

    It runs in your accounts. The prompts, code and playbook are yours.

  • A person signs off

    Anything that sends money or a promise waits for your approval.

  • Your data stays yours

    Business plans that do not train on your data, and we show you the terms.

Do we need technical staff?

No. If your team uses chat apps and spreadsheets, they can run it. We train them and write the playbook.

Which tools can it connect to?

Most tools growing businesses use, such as LINE OA, Gmail, Google Workspace, Microsoft 365, and common POS and accounting software. We confirm yours on the first call.

What does it cost?

Every system is scoped after a mapping session. You get one fixed price for the build and one monthly price for care, in writing, before we start.

What if the AI gets something wrong?

Anything that sends money or a promise to a customer waits for a person to approve it. Every run is logged and reviewed in your monthly report.

Let's find your first system.

Bring one task that eats your week. We will map it with you on a short call.

Book a call hello@brightwork.example