Adelphi Itsaraphap is an 18-room boutique hotel in Khlong San, on the Thonburi side of Bangkok, designed as the cultural living room of the Itsaraphap neighbourhood. Guests come for the place and its stories, not only a bed for the night.
We designed and built the hotel's English and Thai website, then ran SEO, AEO and GEO so travellers find the hotel on Google and book direct.
Rooms, the cultural living room and the neighbourhood each got a page, so the hotel sells the experience, not just room types.
A warm, photo-led design with a Book button always within reach.
Two languages on separate URLs, with GA4 and Tag Manager tracking real Book clicks.
Monthly content and optimisation so the hotel appears in neighbourhood and new-hotel searches, and in AI answers.
A new hotel has no review history and no ranking. Booking platforms take a commission on every reservation, and paid ads bring visitors who rarely book. The site had to earn direct bookings from search.
Pages built around what travellers search — location, neighbourhood, the type of stay — a clear booking path on every page, and tracking that shows which channel actually books.
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Mobileof visitors from Google click Book, against 1.6% of visitors from ads (GA4, Sep 2026)
average Google position in the first five weeks after launch (Search Console)
on Google for "new hotels in bangkok 2026" (Search Console, Sep 2026)
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