Short answer: SEO pricing varies a lot with the work you get each month. An Ahrefs survey of 439 SEO providers found the most common monthly retainer was $501 to $1,000. Daaistudio publishes its prices: the website care plus SEO GEO plan is 8,500 baht a month, first month 4,900 baht, starting with a 3-month contract. Before you hire anyone, compare the work item by item, not just the number.
People in Thailand search for this. Google Thailand autocomplete (checked 19 Oct 2026) suggests "รับทํา seo ราคา" (SEO service price), "รับ ทํา seo ราคา ถูก" (cheap SEO service) and "รับ ทํา seo ราย เดือน" (monthly SEO service). Google Keyword Planner (Thailand, all languages, checked 8 Oct 2026) puts "รับทำ seo" (SEO service) at 1,000 to 10,000 searches a month. This article explains how SEO is priced, why quotes differ so much, where cheap SEO goes wrong, and what a month of work should include, using our own prices as the example.
Three ways SEO is priced
SEO providers mainly charge in three ways. The figures below come from the Ahrefs survey, mostly of providers outside Thailand. Use them to see how each model is usually priced, not as a Thai market rate.
| Pricing model | Suits | Most common range (Ahrefs) |
|---|---|---|
| Monthly retainer | Ongoing work: articles, rank tracking, Google profile care and reports | $501 to $1,000 a month (20.4% of respondents) |
| Per project | One-off work such as an audit and fixes, or moving a site without losing rankings | $2,501 to $5,000 (21.2%) |
| Hourly | Consulting or work with an unclear scope | $75 to $100 an hour (24%) |
For most businesses a monthly plan fits best, because SEO is not a one-off job. Competitors add content every month, and Google's results and AI answers keep changing.
What makes SEO quotes differ so much
When two quotes are several times apart, the monthly work is usually different. These are the things that move the price:
- Number and quality of articles: articles that answer real questions with sources take longer than articles written to hit a word count.
- The state of the current site: a site Google cannot fully crawl, that loads slowly or has duplicate pages needs fixing first, so month one is heavier than later months.
- Languages and locations: a bilingual site needs care in both languages; a business with several branches needs several Google profiles looked after.
- Competition for the keywords: searches with high demand and many competitors need more content and more time.
- Work for AI (GEO): organising business facts so ChatGPT, Gemini, Perplexity and Google AI Overviews cite them correctly, and testing AI questions every month.
- Reporting: a report that names the source of every figure, with screenshots of real results, takes longer than one with only charts.
Where cheap SEO goes wrong
A low price is not always wrong if the scope is clearly smaller. But an unusually low price sometimes comes from shortcuts, such as large link packages or link networks. Google's spam policies treat buying or selling links to manipulate rankings as link spam, which can cost a site its rankings. The other warning sign is a ranking guarantee. Google states plainly: "No one can guarantee a #1 ranking on Google." (Google Search Central). For the questions to ask before hiring, read How to choose an SEO company.
A real example: our monthly plans
We publish our prices so they are easy to compare.
| Plan | Price | Includes |
|---|---|---|
| Website care | 2,500 baht a month | System updates, backups, security, speed and broken-link checks, 2 hours of content edits a month, status report |
| Website care + SEO GEO | 8,500 baht a month, first month 4,900 baht (setup) | Everything in website care, SEO articles every month, rank tracking, Google Business Profile and review care, schema and content for AI citations, competitor tracking, a monthly ranking, traffic and GEO report |
| 6-month term | 5% off (8,075 baht a month) | Same scope as the SEO GEO plan |
| 12-month term | 10% off (7,650 baht a month) | Same scope as the SEO GEO plan |
Articles run 3 to 5 a month, depending on each month's results. The contract starts with 3 months and then runs month to month, with no yearly lock-in. You work directly with the founder, and the studio team builds under the founder's direction. Full details: Website care + SEO GEO plan.
Your SEO fee should buy results you can check yourself
What a monthly SEO fee should buy is real results anyone can search again, not just charts in a report. One example from our clients: Pree Energy & Sound, a sound-healing studio in Bangkok. Search "gong bath bangkok" and Google's AI Overview names Pree among the recommended places.
Google's AI Overview names Pree Energy & Sound for the search gong bath bangkok (screenshot, 3 Oct 2026). Results can vary by location and time.
Another is N.A.N. Inspection & Engineering, an inspection and engineering firm, which reached #1 on Google for "หน่วยรับรองหม้อน้ำ" (boiler certification body) within 39 days, with a 5.45 average position (Search Console), and Google AI Overview recommends it first.
Advice from our client work
- Fix what is there in month one: we fix wrong business details, the sitemap and schema on the existing site before writing new articles. That is why month one has its own setup price: the work is different from later months.
- Compare quotes line by line: put two quotes side by side and count how many articles you get each month, whether the Google profile is looked after, whether AI answers are tested, and what the report contains. Different monthly prices are usually explained here.
- Accounts stay in your name: Search Console, Google Business Profile and Analytics are always in the client's business name; we only get access to work. If you ever stop, the data is still yours.
We hold a 5.0 review score on both Google and Fastwork, with 18 Fastwork jobs and 8 repeat clients, and the restaurants Al Saray and Brasserie 9 renewed their SEO GEO care for 6 months after the first 3. No one can guarantee Google rankings or AI answers; we show only real, measurable results.
Want to know what monthly SEO work your site needs?
Send us your site. We prepare a free analysis of your market, competitors and visibility on Google and AI, and tell you plainly what month one needs to fix.
Summary
There is no standard SEO price, because the monthly work differs so much. Compare the work line by line, be careful with unusually low prices and ranking guarantees, and choose a provider whose results you can check yourself. Our prices are on the monthly plans page.
Sources
- Ahrefs: SEO Pricing survey of 439 SEO providers (updated 15 Aug 2024)
- Google Search Central: Do you need an SEO?
- Google Search Central: Spam policies for Google web search
- Google Keyword Planner, Thailand, all languages, Sep 2025 to Aug 2026 (checked 8 Oct 2026)
- Google Thailand autocomplete (checked 19 Oct 2026)