Short answer — websites for Japanese companies call for Japanese-quality care, the right level of polite language, and usually a 2 or 3-language site with separate URLs and correct hreflang — not just a translate button. Before going independent our founder worked at a Japanese company, so we understand Japanese business standards and can communicate clearly. We bring Japanese-quality attention to every detail of the design.
Japanese companies expanding into Thailand, and the staff who liaise with a head office in Japan, tend to hit the same problem: it is hard to find someone who can both build the site and communicate to a Japanese standard. This article explains what makes a Japanese-company website different, and why choosing a studio that understands Japanese work matters.
Why Japanese-company sites are different
Three things Japanese clients care about most:
- Care and consistency — spacing, type sizes and details need to be right across the whole site. Rough finishing shows immediately
- The correct level of polite language — Japanese business writing has expected levels of politeness; get it wrong and the content loses trust even when it's accurate. Machine translation can't stand in for this
- Communication during the build — reviews, delivery, revisions. A language gap creates missed details and slows everything down
Multilingual sites done correctly
A Japanese-company site usually needs at least Japanese and English, and often Thai too. The common mistake is dropping in an auto-translate button and calling it done. That leaves every language on the same URL, so Google doesn't treat the translated page as its own page — and your Japanese content won't rank in Japanese search even though it exists.
The correct approach gives each language its own URL and uses hreflang to tell Google these are the same content in different languages. A person searching in Japan sees the Japanese page; someone in Thailand sees the Thai page. The copy for each language is rewritten for its readers, not translated word for word. See our bilingual & multilingualJapanese websites page for more.
Why choose a studio that speaks your language
Before going independent, our founder worked at a Japanese company, on a team handling design and web work. That means an understanding of Japanese standards and ways of working, and the ability to communicate clearly. For Japanese clients that brings real advantages:
- Reviews, delivery and revisions handled directly — no translator, fewer missed details
- An understanding of what the Japanese side values and the level of care expected
- Deadlines kept, and honesty when there's a problem
Planning a website for your company in Thailand?
See our services, or the work we've done for Japanese clients. You're welcome to talk to us in Japanese, Thai or English.
Japanese clients we've worked with
We've built sites for a range of Japanese clients — consultancies, brands and food businesses. Examples include the management consultancy Trail Inc., the wellness-device brand MYTREX, and the food brand Kitano Megumi. In each case the priorities were trust, careful finishing, and a correctly built multilingual structure. See the full case studies on our work page.
How we work
First, tell us about your business, your audience and the languages you need. We analyse your market and competitors, then send a plan with pricing first — at no cost at this stage. Reach us by email, LINE, phone or WhatsApp, whichever is easiest.