The short answer — if you run a business across Japan and Thailand, your website needs to be found in both countries. Three things matter: (1) build correct multilingual — Japanese, English and Thai on separate URLs with hreflang; (2) do local SEO for each country; (3) cover GEO (AI search) too. We're a Bangkok-based studio working in Japanese, English and Thai at native level — we understand Japanese standards while being on the ground in Thailand.
Running a business in Japan while expanding to Thailand, or moving to Thailand and keeping your work in both countries, is increasingly common. Whether your website is built to reach both Japanese and Thai customers makes a big difference to your results.
Where two-base businesses stumble online
A common mistake is adding a translate button to a Japanese site and calling it "multilingual." The URL stays the same, so Google doesn't treat it as a separate-language page and you won't be found in Thai or English search. Also, a Japan-only agency tends to be weak on the Thailand side, and a Thailand-only agency weak on the Japan side.
Building multilingual correctly (not a translate button)
The correct way is a separate URL per language, hreflang to signal the language, and rewriting for each language's readers. With Japanese, English and Thai, Japanese customers see the Japanese page and Thai customers the Thai page in search. See the multilingual sites page for details.
Local SEO in both Japan and Thailand
The words people search, and the competitors, differ by country. We structure for Japanese search keywords for Japan, and Thai search behaviour for Thailand — optimising per language within one site, so you can win customers in both. Being based in Thailand, we design around how people actually search here.
A site that wins customers in both Japan and Thailand
We can talk in Japanese, English or Thai. We start with a free market and competitor analysis.
Getting found by AI search (GEO) in both countries
Search is expanding beyond Google into AI Overviews and tools like ChatGPT. Whether AI names your business — in Japanese or Thai — when someone asks will increasingly shape how you get found. We build SEO and GEO structure in from day one, and a Japanese client actually found us through an AI recommendation.
Why a Thailand-based studio has the edge
A Japan-only agency tends to be weak on Thailand; a Thailand-only agency weak on Japan. We're based in Bangkok, yet our designer worked at a Japanese company before going independent, so we understand Japanese standards. Working in Japanese, English and Thai at native level, we're positioned to bridge both.
Daaistudio's position
We're a Bangkok web design studio. Fully custom, never a template, with SEO/GEO built in from day one — studio pricing with agency-level results. For people running a business across Japan and Thailand, we build a site that gets found in both, end to end. Tell us about your business; we analyse your market and competitors first, then send a plan with pricing — free.