Short answer: a real estate website that wins buyers has its own page for every project or property, with starting price, unit plans, location on a map and a one-tap viewing or LINE button, and it ranks on Google and AI for what buyers actually search, such as the project name or "condo near BTS" in that area. Daaistudio builds real estate websites from 28,900 THB (5 pages), bilingual sites with full SEO and GEO from 42,900 THB, and quotes multi-listing systems by function.
Most developers and agents rely on listing portals. Portals bring quick visibility, but your listing always sits next to competitors and the buyer data is not yours. Your own website fixes both. This guide covers what a property site needs, how to go multilingual, what the market charges, and how to get found.
Your own real estate website vs listing portals
- No competitors beside you: visitors see only your projects.
- Buyer data is yours: forms, LINE and analytics sit in your own accounts.
- Rank for project name and location: your project page competes with every listing that mentions it.
- Long-term brand: every new project benefits from the reputation of the last.
The best approach is both: portals for reach, your website as the home base that collects every project and takes enquiries directly.
Pages every real estate website needs
| Page | What buyers look for | SEO role |
|---|---|---|
| Home | Who the developer is and which projects exist | Brand + property type + location |
| Project / property page | Starting price, unit plans, size, real photos, video | Project name, one page per project |
| Search and filters | Price, location, bedrooms, sale / rent | Pages by area and property type |
| Location and nearby places | Distance to transit, schools, hospitals | Searches like "condo near BTS" in that area |
| Book a viewing / contact | LINE or WhatsApp in one tap | Turns visits into enquiries |
Put prices, sizes and distances on the page as text, not only inside brochure images: Google and AI read text, but they read very little from numbers inside pictures.
Multilingual property sites for foreign buyers
Foreign buyers search in their own language; Thai users even search Google for Chinese-language property sites. If your project sells to Chinese, Japanese or Western buyers, the site should speak their language, with a separate URL per language, natural copy and hreflang so Google shows the right version.
Put what foreign buyers need to know on the site. Under Thailand's Condominium Act B.E. 2522 (1979), foreigners may together own no more than 49% of the total unit floor area in a condominium building, so stating that foreign quota is still available helps buyers decide faster.
Multilingual is our strength: daaistudio.com ranks #1 on Google Thailand for "ทำเว็บภาษาญี่ปุ่น" and "ทำเว็บบริษัทญี่ปุ่น" (checked 4 Oct 2026). See bilingual and multilingual websites.
How to get Google and AI to recommend your project
- Answer-first project pages: the first paragraph states project name, location, starting price and status (ready to move in / completion date).
- Location articles: answer what buyers search, such as commuting from the area or common fees.
- Google Business Profile for the sales office: to appear on Google Maps.
- Consistent details everywhere: project name, address and phone must match across the site, portals and social profiles so AI can recommend you with confidence.
More in AEO vs GEO vs SEO vs AIO.
Want to know how visible your project is on Google and AI?
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What a real estate website costs
From prices published by real estate web designers on page one of search results (checked 5 Oct 2026), property sites in Thailand range from about 19,900 THB for a basic site to 500,000 THB and more for large multi-project systems.
| Site type | Our price | Best for |
|---|---|---|
| 5-page company site | 28,900 THB | Agents or companies with 1–3 projects |
| 10 pages, 2 languages, SEO + GEO | 42,900 THB | Projects that also sell to foreign buyers |
| Multi-listing system with search and filters | Quoted by function | Agents with dozens of listings |
| Site care + SEO GEO | 7,000 THB/month (first month 4,000) | Every site, after launch |
Packages exclude the 3,500 THB yearly system fee (domain, hosting, Elementor Pro). Details on pricing.
Related work
- Arcca Group (luxury real estate, USA): a brand site that tells the design philosophy and projects, with an enquiry form for interested buyers.
- Melody Pool Villa (pool villas, Udon Thani): +81.5% Google impressions in the first month of SEO and GEO, main term on page one at average position 2.6.
See every case on our work page. If you sell houses one by one or work as an agent, read your own house-selling website vs listing portals.
Summary
A good real estate website has a page for every project, the facts buyers decide on, the buyer's language, and rankings on Google and AI for real buyer searches. Use it alongside portals; every buyer who comes through your site is yours. Start with a free plan.
Sources
- Thai Law Online: Condominium Act B.E. 2522 (1979)
- Market prices: service pages of real estate web designers on Bing Thailand page one for "ทำเว็บไซต์อสังหา" (checked 5 Oct 2026)